{"product_id":"neelam-violet-pure-silk-kanchipuram-butta-saree-temple-gold-zari-brocade-border","title":"Neelam Violet Pure Silk Kanchipuram Butta Saree with Temple Gold Zari Brocade Border","description":"\u003cp\u003eA saturated Neelam Violet Pure Silk Kanchipuram, deep as the blue-purple sky just after sunset. The colour moves between Royal Violet, amethyst and a darker Karu Neelam-violet as the folds catch light, giving the silk remarkable tonal depth.\u003c\/p\u003e\n\u003cp\u003eThe owner-confirmed product type is Butta, while the visible body treatment is unusually dense and architectural. Classic gold zari is organised into disciplined longitudinal panels carrying geometric diamonds, stylised floral medallions and temple-inspired ornamental forms. Rather than appearing as scattered ornament, the zari creates a measured brocade rhythm across the violet silk.\u003c\/p\u003e\n\u003cp\u003eHandwoven by artisan weaver families in Kanchipuram district, Tamil Nadu, for Idam Living. A saree of this level of handloom work represents approximately 19 or more active days on the loom, with exact weaving time varying according to the individual saree. \u003ca href=\"\/blogs\/our-story\/our-weavers-our-community\" style=\"color:#C4622D;\"\u003eRead our story\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBorder:\u003c\/strong\u003e The lower edge becomes strongly architectural. A broad temple-gold zari field is framed by narrow ornamental Reku registers, while repeating diamond and floral units sit within neatly defined compartments. Tiny leaf-like zari edging sharpens the transition from the Neelam Violet silk into the metallic border.\u003c\/p\u003e\n\u003cp\u003eThe border has a Rettapet-style visual structure, but this is descriptive language only. The owner-confirmed product classification remains Butta and the saree must not be reclassified as Rettapet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePallu:\u003c\/strong\u003e The pallu becomes richer still, opening into an almost continuous diamond-lattice gold zari field. Vertical ornamental registers and fine geometric Reku lines frame the lattice, producing a rhythm that feels closer to carved temple architecture than to a loose floral composition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyling:\u003c\/strong\u003e Keep the blouse in deep Neelam Violet for a tonal ceremonial look, or use Antique Gold if you want the zari architecture to become more prominent. Traditional temple jewellery, sculptural gold earrings or one substantial necklace will suit the structured character of the saree. Wear the pallu open enough for the lattice and vertical registers to remain visible.\u003c\/p\u003e\n\u003cp\u003eThe violet and temple-gold palette works beautifully for Navratri Golu, Vijayadashami, Diwali, Karthigai Deepam, weddings, receptions, temple programmes, classical performances and milestone family occasions.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/shipping-returns\" style=\"color:#C4622D;\"\u003eShipping, Fall \u0026amp; Pico and care information\u003c\/a\u003e | \u003ca href=\"\/blogs\/our-story\/how-to-care-for-your-pure-kanchipuram-silk-saree\" style=\"color:#C4622D;\"\u003ePure silk saree care guide\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean only. Air the saree in shade after wearing and store it folded in breathable cotton or muslin away from direct sunlight and moisture. Avoid spraying perfume directly onto silk or zari and refold periodically along different lines.\u003c\/p\u003e\n\u003cp\u003eExplore more handwoven \u003ca href=\"\/collections\/indian-kanchipuram-sarees-pure-silk\" style=\"color:#C4622D;\"\u003ePure Silk Kanchipuram sarees\u003c\/a\u003e from Idam Living.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eSlight color variations due to screen and lighting; daylight photos\/videos available on request.\u003c\/small\u003e\u003c\/p\u003e\u003cdiv style=\"background:#FBF3E3;border:1px solid #E4CFA0;padding:16px 20px;margin:20px 0;border-radius:4px;\"\u003e\u003cp style=\"color:#8A6D28;margin:0;\"\u003e❖ Handwoven to order, not mass-produced. This saree represents approximately 19 or more active days on the loom, with exact weaving time varying according to the individual saree.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv style=\"margin:16px 0;display:flex;flex-wrap:wrap;gap:8px;align-items:center;\"\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0837\/7355\/4964\/files\/idam-living-silk-mark-india-authorised-user-certificate-kanchipuram-2026-2031.jpg?v=1786151620\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:#ffffff;border:1px solid #E4CFA0;border-radius:20px;padding:4px 14px 4px 4px;text-decoration:none;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0837\/7355\/4964\/files\/idam-living-silk-mark-india-authorised-user-certificate-kanchipuram-2026-2031.jpg?v=1786151620\" alt=\"Silk Mark India Authorised User Certificate\" style=\"width:28px;height:28px;object-fit:cover;border-radius:50%;border:1px solid #E4CFA0;\"\u003e\u003cspan style=\"color:#C4622D;font-size:13px;font-weight:700;\"\u003eWe are Silk Mark Certified – Click here to view\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"display:inline-block;background:#F5EAD3;color:#8A6D28;padding:6px 14px;border-radius:20px;font-size:13px;\"\u003e19+ Days on Loom\u003c\/span\u003e\u003cspan style=\"display:inline-block;background:#F5EAD3;color:#8A6D28;padding:6px 14px;border-radius:20px;font-size:13px;\"\u003ePure Mulberry Silk\u003c\/span\u003e\u003cspan style=\"display:inline-block;background:#F5EAD3;color:#8A6D28;padding:6px 14px;border-radius:20px;font-size:13px;\"\u003eHandwoven in Kanchipuram\u003c\/span\u003e\n\u003c\/div\u003e\u003cdiv style=\"background:#FBF3E3;border:1px solid #E4CFA0;padding:16px 20px;margin:20px 0;border-radius:4px;\"\u003e\u003cp style=\"color:#8A6D28;margin:0;\"\u003e\u003cstrong\u003eBlouse Piece Included:\u003c\/strong\u003e 0.8m running blouse piece. See our \u003ca href=\"\/pages\/blouse-stitching-guide\" style=\"color:#C4622D;\"\u003eBlouse Stitching Guide\u003c\/a\u003e.\u003c\/p\u003e\u003c\/div\u003e\u003cp style=\"color:#8A6D28;margin:0 0 20px;\"\u003e✦ Fall \u0026amp; Picot Finishing included complimentary with every order.\u003c\/p\u003e\u003ctable style=\"width:100%;border-collapse:collapse;margin:20px 0;\"\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"color:#8A6D28;font-style:italic;font-weight:400;text-align:left;padding:6px 0;\"\u003eType\u003c\/th\u003e\n\u003ctd\u003eButta\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"color:#8A6D28;font-style:italic;font-weight:400;text-align:left;padding:6px 0;\"\u003eBody\u003c\/th\u003e\n\u003ctd\u003eRoyal Neelam Violet pure mulberry silk with dense classic-gold zari brocade arranged in longitudinal geometric, floral and temple-inspired registers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"color:#8A6D28;font-style:italic;font-weight:400;text-align:left;padding:6px 0;\"\u003eBorder\u003c\/th\u003e\n\u003ctd\u003eBroad Rettapet-style architectural classic-gold zari field with framed diamond and floral units, narrow Reku bands and fine leaf-like edging\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"color:#8A6D28;font-style:italic;font-weight:400;text-align:left;padding:6px 0;\"\u003eClassification Note\u003c\/th\u003e\n\u003ctd\u003eRettapet-style describes the visual architecture of the border only. Confirmed product type remains Butta.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"color:#8A6D28;font-style:italic;font-weight:400;text-align:left;padding:6px 0;\"\u003ePallu\u003c\/th\u003e\n\u003ctd\u003eDense diamond-lattice gold zari field with vertical ornamental registers and fine geometric Reku framing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"color:#8A6D28;font-style:italic;font-weight:400;text-align:left;padding:6px 0;\"\u003eBlouse\u003c\/th\u003e\n\u003ctd\u003e0.8 m running blouse piece included. Colour and design not separately confirmed.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"color:#8A6D28;font-style:italic;font-weight:400;text-align:left;padding:6px 0;\"\u003eLength\u003c\/th\u003e\n\u003ctd\u003e6.3 m total including 0.8 m running blouse piece\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"color:#8A6D28;font-style:italic;font-weight:400;text-align:left;padding:6px 0;\"\u003eOrigin\u003c\/th\u003e\n\u003ctd\u003eHandwoven by artisan weaver families in Kanchipuram district, Tamil Nadu, for Idam Living\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" style=\"color:#8A6D28;font-style:italic;font-weight:400;text-align:left;padding:6px 0;\"\u003eFall \u0026amp; Pico\u003c\/th\u003e\n\u003ctd\u003eIncluded\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:10px;margin:20px 0;\"\u003e\n\u003ca href=\"\/pages\/blouse-stitching-guide\" style=\"flex:1;min-width:150px;display:flex;flex-direction:column;align-items:center;gap:4px;text-align:center;background:#fff;border:1px solid #E4CFA0;border-radius:8px;padding:14px 10px;text-decoration:none;\"\u003e\u003csvg viewbox=\"0 0 24 24\" width=\"22\" height=\"22\" fill=\"none\" stroke=\"#C4622D\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M20 6L9 17l-5-5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-family:Helvetica,Arial,sans-serif;font-size:13px;font-weight:700;color:#C4622D;line-height:1.3;\"\u003eFall \u0026amp; Pico Included\u003c\/span\u003e\u003cspan style=\"font-family:Helvetica,Arial,sans-serif;font-size:11px;color:#8A6D28;line-height:1.3;\"\u003eComplimentary with every saree\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"\/pages\/shipping-returns\" style=\"flex:1;min-width:150px;display:flex;flex-direction:column;align-items:center;gap:4px;text-align:center;background:#fff;border:1px solid #E4CFA0;border-radius:8px;padding:14px 10px;text-decoration:none;\"\u003e\u003csvg viewbox=\"0 0 24 24\" width=\"22\" height=\"22\" fill=\"none\" stroke=\"#C4622D\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003crect x=\"1\" y=\"7\" width=\"15\" height=\"10\" rx=\"1\"\u003e\u003c\/rect\u003e\u003cpath d=\"M16 10h3l3 3v4h-6\"\u003e\u003c\/path\u003e\u003ccircle cx=\"6\" cy=\"18\" r=\"1.6\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"18\" cy=\"18\" r=\"1.6\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003cspan style=\"font-family:Helvetica,Arial,sans-serif;font-size:13px;font-weight:700;color:#C4622D;line-height:1.3;\"\u003eFree Shipping, Made Simple\u003c\/span\u003e\u003cspan style=\"font-family:Helvetica,Arial,sans-serif;font-size:11px;color:#8A6D28;line-height:1.3;\"\u003eEverything you need to know\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"\/pages\/pure-kanchipuram-silk-saree-care-guide\" style=\"flex:1;min-width:150px;display:flex;flex-direction:column;align-items:center;gap:4px;text-align:center;background:#fff;border:1px solid #E4CFA0;border-radius:8px;padding:14px 10px;text-decoration:none;\"\u003e\u003csvg viewbox=\"0 0 24 24\" width=\"22\" height=\"22\" fill=\"none\" stroke=\"#C4622D\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M12 3c-3 3-7 5-7 10a7 7 0 0 0 14 0c0-5-4-7-7-10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-family:Helvetica,Arial,sans-serif;font-size:13px;font-weight:700;color:#C4622D;line-height:1.3;\"\u003eLove Your Silk for Longer\u003c\/span\u003e\u003cspan style=\"font-family:Helvetica,Arial,sans-serif;font-size:11px;color:#8A6D28;line-height:1.3;\"\u003eSimple care for a lifetime\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\u003cdiv style=\"text-align:center;padding:28px 16px;background:#FBF6EC;border:1px solid #E9DFD2;border-radius:8px;margin:24px 0;\"\u003e\n\u003cp style=\"font-family:Helvetica,Arial,sans-serif;font-size:13px;font-weight:700;letter-spacing:1px;text-transform:uppercase;color:#2B2420;margin:0 0 18px;\"\u003eCheckout securely with\u003c\/p\u003e\n\u003cdiv style=\"display:flex;justify-content:center;align-items:center;gap:8px;flex-wrap:nowrap;overflow-x:auto;margin-bottom:22px;\"\u003e\n\u003cdiv style=\"font-family:Helvetica,Arial,sans-serif;font-weight:800;font-style:italic;font-size:12px;color:#1A1F71;flex-shrink:0;\"\u003eVISA\u003c\/div\u003e\n\u003cdiv style=\"display:inline-flex;align-items:center;flex-shrink:0;\"\u003e\n\u003cdiv style=\"width:14px;height:14px;border-radius:50%;background:#EB001B;display:inline-block;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"width:14px;height:14px;border-radius:50%;background:#F79E1B;display:inline-block;margin-left:-5px;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#2E77BC;color:#fff;font-family:Helvetica,Arial,sans-serif;font-weight:700;font-size:9px;padding:5px 7px;border-radius:3px;flex-shrink:0;white-space:nowrap;\"\u003eAMEX\u003c\/div\u003e\n\u003cdiv style=\"font-family:Helvetica,Arial,sans-serif;font-weight:800;font-style:italic;font-size:12px;color:#003087;flex-shrink:0;white-space:nowrap;\"\u003ePay\u003cspan style=\"color:#009cde;\"\u003ePal\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#5A31F4;color:#fff;font-family:Helvetica,Arial,sans-serif;font-weight:700;font-size:9px;padding:5px 8px;border-radius:3px;flex-shrink:0;white-space:nowrap;\"\u003eshop Pay\u003c\/div\u003e\n\u003cdiv style=\"background:#000;color:#fff;font-family:Helvetica,Arial,sans-serif;font-weight:600;font-size:9px;padding:5px 8px;border-radius:3px;flex-shrink:0;white-space:nowrap;\"\u003eApple Pay\u003c\/div\u003e\n\u003cdiv style=\"background:#fff;border:1px solid #E9DFD2;color:#3C4043;font-family:Helvetica,Arial,sans-serif;font-weight:600;font-size:9px;padding:5px 8px;border-radius:3px;flex-shrink:0;white-space:nowrap;\"\u003eG Pay\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:center;gap:10px;flex-wrap:wrap;\"\u003e\n\u003cdiv style=\"width:92px;\"\u003e\u003csvg viewbox=\"0 0 200 200\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cdefs\u003e\u003cpath id=\"badge_top1\" d=\"M 40,100 A 60,60 0 0 1 160,100\" fill=\"none\"\u003e\u003c\/path\u003e\u003cpath id=\"badge_bot1\" d=\"M 44,120 A 56,56 0 0 0 156,120\" fill=\"none\"\u003e\u003c\/path\u003e\u003c\/defs\u003e\u003cg fill=\"#C4622D\"\u003e\u003ccircle cx=\"100.0\" cy=\"22.0\" r=\"24\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"124.1\" cy=\"25.82\" r=\"24\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"145.85\" cy=\"36.9\" r=\"24\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"163.1\" cy=\"54.15\" r=\"24\"\u003e\u003c\/circle\u003e\u003ccircle 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r=\"24\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"54.15\" cy=\"36.9\" r=\"24\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"75.9\" cy=\"25.82\" r=\"24\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"100\" cy=\"100\" r=\"80\"\u003e\u003c\/circle\u003e\u003c\/g\u003e\u003ctext font-family=\"Helvetica,Arial,sans-serif\" font-size=\"20\" font-weight=\"700\" letter-spacing=\"0.2\" fill=\"#fff\"\u003e\u003ctextpath href=\"#badge_top1\" startoffset=\"50%\" text-anchor=\"middle\"\u003eFREE SHIPPING\u003c\/textpath\u003e\u003c\/text\u003e\u003ctext font-family=\"Helvetica,Arial,sans-serif\" font-size=\"17\" font-weight=\"700\" letter-spacing=\"0.1\" fill=\"#fff\"\u003e\u003ctextpath href=\"#badge_bot1\" startoffset=\"50%\" text-anchor=\"middle\"\u003eIN USA \u0026amp; INDIA\u003c\/textpath\u003e\u003c\/text\u003e\u003cg transform=\"translate(72,84)\" fill=\"#fff\"\u003e\u003crect x=\"0\" y=\"10\" width=\"34\" height=\"20\" rx=\"2\"\u003e\u003c\/rect\u003e\u003crect x=\"34\" y=\"16\" width=\"16\" 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